Meet the talented and empowered owner of Dallas Palms, Nadia Bashir. She plans magnificent events, such as weddings and corporate events, at the self-owned venue. For the past 5 years, she has been running this company with passion, making every employee feel valued and appreciated. The spirit and effort of Nadia are admirable, and so are her future plans for Dallas Palms.
Give us a brief introduction about your venture
I was born and raised in Karachi, Pakistan and later moved to the States. Since childhood, I’ve had a creative flair. This creativity led me to joining a school for fashion designing and merchandising when I came to the USA. For the longest time, I was associated with the fashion industry, until I realized how saturated the market is and finally decided to backtrack. 10 years after stepping out of the industry, I realized how well my skills would be suited for the wedding and event management industry. Using the creative skills I had perfected over the years, I opened my own little decor company. Shortly into this business, people started showing interest and a domino effect kicked in as I started getting leads from my clients. Soon enough, I was running around to different venues to do my events. But each venue had its own policies and rules acting as impediments. That’s when the idea clicked: owning my own venue. All I wanted was to provide my clients with a high-quality platform to celebrate their culture in their weddings and other events. The team at Dallas Palms ensures that every culture of the client is kept in mind when preparing for the event. Having been in this industry for long enough, I understand various different cultures. That allows us to provide clients with the flexibility of having customized events.
How old is Dallas Palms?
It has been a little over 5 years since Dallas Palms came into being.
What was your greatest struggle?
The biggest hurdle I faced in making this idea turn into a reality was finding a suitable location. There are way too many legal regulations that had to be dealt with before the venue could be acquired. Hence, it took us two whole years to finally set up. But the struggle didn’t there. I had to go through the ordeal of figuring the ins and outs of having a venue of my own. Every aspect of having a venue, be it operations, marketing, or advertising, needed to be understood. But it was all worth the effort.
Do you think you were able to achieve what you had planned?
Absolutely! Opening Dallas Palms and hosting the kind of events we do has been one of my biggest achievements. However, I wouldn’t have been able to do it without the help of my friends, partners who had faith in me and my abilities.
What are your future plans for Dallas Palms?
Currently, we are facing capacity issues. A large chunk of our clientele is desi, which brings about the problem of accommodation; most desi weddings have a minimum of 500 guests. Our ballrooms are large but not enough to cater to such a large number of people. Therefore, we are currently in the process of expanding our ballrooms to a capacity of 600 guests approximately. These larger ballrooms should be functional in three to four months.
What makes Dallas Palms different from other venues?
Dallas Palms is based on the concept of sincerity and outstanding customer service. It would be unjust to say we have reached the pinnacle since continuous improvements is a process. However, we differentiate ourselves from the rest by doing everything ourselves. From booking the event to decorating the ballroom, to cooking meals; everything. What also sets us apart is our experiential knowledge. We know what needs to be done for each client and their culture. For example, we know a typical Indian wedding starts early in the morning and goes all the way till midnight. We have the knowledge for Nigerian, Nepali, Mexican and all other kinds of weddings. We are familiar with their traditions, their same cuisines, and their preferences. No other venue goes through the hassle we do, but it’s worth it because we love our clients.
What are your hobbies?
I love to read and travel. Plus, nature brings about tranquility so I try to stay around nature as much as I can.
What is your favorite quote and why?
My favorite quote is the one by Rumi: ‘You’re not a drop in the ocean; you’re the entire ocean in a drop.’ I believe that one person alone can leave an impact on the world. Another quote I really love is, ‘Life is a reflection of one’s own actions.’ It’s like a mirror: if you throw sincerity and loyalty at it, it’ll give you exactly that in return, maybe twice as much. But if you disrespect people or try to cheat them, then that’s what you will get in return. I run my business on this exact principle. Sometimes we have to take a loss to keep the respect for and dignity of this company intact; I have never regretted doing that.